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Thru the Drive-Thru, after school, when mom had to go to work the overnight data-processing shift, and hadn’t had time to make a meal for me and my dad, chicken nuggets. In the mall (another dying institution), for being good during mom’s race through the department stores, coupons in hand, a Happy Meal. Especially when the kid was under the age of, say, 10. As for every other American kid growing up in the ’80s and ’90s, McDonald’s was The Special Treat. I come not to praise McDonald’s, but not, exactly, to bury it either. In a recent paean to McDo, Paul Smalera puts his finger on the matter: Today’s hip fast casual diner might occasionally slum it at a McDonald’s, sometimes for ironic reasons, but more often to dip a toe into the roaring river of cultural and personal memory. In our age of wanton disruption and renewal, it turns out that we still pine for our cultural icons, even if not enough to enact earnest exaltation for them. We don’t necessarily want to eat Big Macs or Apple Pies or Quarter Pounders, but we do want to consume the idea that we could eat them, even if we never intend to.
#Big mac sauce in stores usa Pc#
Franchise consultant Richard Adams told USA Today that items sometimes remain on the menu long after having ceased to sell well for what he called “politically correct reasons.” It’s a mixed metaphor, since the progressivism of PC would seem to imply a desire to cut high-calorie, high-fat, high-carbon-footprint items in favor of more physically and globally sustainable ones, as some of McDonald’s successful “fast casual” competitors have done.Īdams really means that certain McDonald’s menu items exist for reasons of rhetoric rather than gastronomy or sustenance. Among the menu items McDonald’s really is considering cutting is the Quarter Pounder with Cheese, a sandwich perhaps no less iconic than the Big Mac. The Western Mythmaking of Jane Campion’s The Power of the Dog Kevin Townsend, Shirley Li, David Sims, and Spencer KornhaberĮven if this market shift hasn’t yet sent the Big Mac out to pasture, change is definitely coming. Chipotle enjoyed a 16.8 percent increase in sales at stores open more than a year in 2014, and shares of Shake Shack-a self-styled “anti-McDonald’s” -doubled on the day of its January IPO, despite the fact that Danny Meyer's burger business only operates at 63 locations. With the rise of “fast casual” chains like Chipotle and Shake Shack, fast food is on the rocks, at least among the middle classes who can afford a $10 lunch instead of a $5 one. And more revealing than the Big Mac’s hypothetical retirement after almost 50 years on the iconic fast food chain’s menu was people's willingness-our eagerness, even-to believe that its demise might be possible. McDonald’s had announced that it had been testing menu cuts after finding that sales in November were down 4.6 percent compared to the previous year. As with the best fake news, it was grounded in truth. But social media ate up the news of its axing, published by the satirical site Daily Buzz Live at the end of last year. If you like to lunch on two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun, you’d better act fast: McDonald’s has announced plans to phase out the Big Mac.